Selected work

Seven engagements, seven systems.

From a live recruitment platform to strategic advisory work — each project starts with the same question: what should this system actually do, and who is responsible for it?

Live in production

Multiphase Workforce Platform

A recruitment platform rebuilt so clients can evaluate real professionals without ever being able to identify them — live, with real candidates and client organisations.

Live in production

Live — not user-tested

BriefStack

An AI tool that generates structured content briefs and deliberately refuses to write the content itself — live, unproven, and honest about it.

Live — not yet user-tested

Early-stage / seed

Hivedeck

Product messaging, UX writing, and AI-powered onboarding for a website builder built for food vendors and small businesses.

Pre-launch — communication foundation established

Pre-launch

BuzinessHours

Product audit, UX writing, credibility improvements, and go-to-market strategy for a business-discovery platform.

GTM strategy complete, launch pending

Growth-stage

Wazobia Technologies

Content strategy, SEO, and editorial workflow for a UK-based software consultancy scaling its market presence.

+700%

Organic traffic in 9 months

Ongoing advisory

Multiphase Consultancy

Strategic advisory, website strategy, and marketing direction for an industrial and infrastructure consultancy.

Multi-engagement, ongoing relationship

Early-stage

Digital Socius / Basecode

Product strategy and positioning for a developer tooling startup, narrowing an ambitious concept to a single workflow developers could immediately understand.

Alpha shipped, positioning validated